About the MIA Project
The MIA (Measurement of Interactive Audience) Project is a joint initiative between the European Interactive Advertising Association (EIAA) and the Interactive Advertising Bureau Europe (IAB Europe) with the objective of improving the accountability of the internet as an advertising medium. The project will ultimately generate industry standards that can be applied to the planning phase of international advertising campaign. The MIA Project Group includes EIAA members, all IABs in Europe, IAB Chile (representing South America), IAB Australia, IAB US, IAB Canada, the Asia Digital Marketing Association and IFABC members worldwide. |
Latest Headlines
| MIA PROJECT PUBLISHES INITIAL RESULTS FROM FIRST GLOBAL INTERACTIVE AUDIENCE MEASUREMENT SURVEY |
Digital advertising industry cites lack of consistent global Internet audience metrics as a major challenge in its development. |
| MIA Project Global Audience and Traffic Measurement Survey |
To complete the MIA Project Global Audience and Traffic Measurement Survey please click here. |
Project Outputs
| Directory of Definitions |
The MIA Project produced the MIA Project Directory of Definitions in June 2008, detailing the terms and definitions used by audience measurement suppliers. |
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The MIA Project is a joint
initiative between:
