MIA Project Global Audience and Traffic Measurement Survey

MEASUREMENT OF INTERACTIVE AUDIENCE PROJECT

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To complete the MIA Project Global Audience and Traffic Measurement Survey please click here.

An online survey has gone live in 19 countries across the world (Australia, Brazil, Canada, China, France, Germany, Italy, India, Japan, The Republic of Korea, Mexico, Netherlands, Poland, Russia, Spain, Sweden, Turkey, United Kingdom, United States). It will gather views and opinions across the online media industry, from advertisers and publishers through to networks and trade associations.

The survey will establish what the industry as a whole is using as its preferred measures, what audience measurement users are happy and unhappy with, and where they think measurement needs to develop in the future. This insight will become the foundation for industry standards and guidelines that will help to improve the consistency and overall accountability of the planning criteria of interactive advertising.

Last Updated ( Tuesday, 05 May 2009 12:58 )

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