The MIA Project produced the MIA Project Directory of Definitions in June 2008, detailing the terms and definitions used by audience measurement suppliers.

Inconsistent measurement terminologies and definitions have proved a major challenge for the interactive advertising industry so an essential preliminary activity has been to outline and explain the complete spectrum of terms used globally to make them more transparent and comprehensible. 

The MIA Project produced the MIA Project Directory of Definitions in July 2008, detailing the terms and definitions used by audience measurement suppliers.

Click here to download the MIA Project Directory of Definitions.